migurski: “ “As I read through the list, the same words kept coming up over and over: friendly, modern, clean, simple, human. It’s like everyone wants something that they can use to define their brand, yet they really just want a slightly different...

migurski:

“As I read through the list, the same words kept coming up over and over: friendly, modern, clean, simple, human. It’s like everyone wants something that they can use to define their brand, yet they really just want a slightly different version of what everyone has.”

(via Why are tech companies making custom typefaces?)

→ 8 months ago , 208
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